LONDON (Reuters) - The Haas Formula One team transformed their old grey livery into a sleek black and gold look at a launch on Thursday while a new, if little-known, energy drink title sponsor talked about taking on Red Bull.
The U.S.-owned outfit have signed a deal with British-based Rich Energy, a startup depicted by entrepreneur front man William Storey as a David ready to take on the Goliath of the industry.
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