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Atlanta United create blueprint for U.S. soccer success


(Reuters) - One of the more unlikely success stories in sport could reach a climax in the Major League Soccer (MLS) Cup final on Saturday but, win or lose, Atlanta United can already claim to have stamped a new blueprint for success off the pitch.

In only their second season in the North American top flight, Atlanta have become the league leaders in merchandise sales and set numerous attendance records by offering a fan-friendly experience.

   

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