FILE PHOTO: Cricket - England v India - Fifth Test - Kia Oval, London, Britain - September 9, 2018 India's Virat Kohli drops a catch from England's Alastair Cook Action Images via Reuters/Paul Childs
NEW DELHI (Reuters) - Being the highest profile athlete in the world's second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it.
Watches, cars, sports shoes, motorbikes, clothes, ride services, tires, snacks, health foods, headphones -- even toothbrushes -- they have all had the Kohli marketing treatment.
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