FILE PHOTO: A woman adjusts a Juventus jersey with the name of Cristiano Ronaldo at a souvenir shop in Turin, Italy July 11, 2018. REUTERS/Massimo Pinca/File Photo
LONDON (Reuters) - Eleven Sports, a global broadcaster launching two new channels in Britain, will show one Spanish and one Italian top flight soccer match a week live and for free on Facebook, including Cristiano Ronaldo's debut for Juventus.
Eleven Sports, led by the former head of TV at BT, Marc Watson, has won the rights to show La Liga and Serie A in Britain and Ireland, as well as other sports, taking on Sky and BT in the race for viewers.
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