MOSCOW, Russia (Reuters) - The FIFA corruption scandal might at one stage have put off some potential western sponsors, but the plethora of Chinese companies backing this World Cup are by no means just plugging a gap, Chief Commercial Officer Philippe Le Floc'h said on Sunday.
China's involvement this year has been more marked than at any previous tournament, from the estimated 40,000 travelling fans to the tens of millions watching on TV at home and the ubiquitous Chinese advertising in stadiums around Russia.
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