Nike favoured to beat soccer juggernaut Adidas at World Cup


  • Football
  • Wednesday, 04 Jul 2018

Soccer Football - World Cup - Russia Press Conference - Luzhniki Stadium, Moscow, Russia - June 30, 2018 General view of a adidas football with a new colour REUTERS/Maxim Shemetov

(Reuters) - In a World Cup brimming with upsets, Nike Inc looks on track to defeat soccer juggernaut and archrival Adidas AG in the closely watched jersey sponsorship battle.

The Nike swoosh decorates the outfits of Brazil, France and England, the sides in the quarter-finals most favoured by betting websites to win the World Cup, plus Croatia.

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