MOSCOW (Reuters) - China wants to host the World Cup one day and FIFA is looking at the idea; but soccer fans around the world might be forgiven for thinking that a Chinese World Cup is already reality.
From stadiums across Russia, pitchside advertising displays, beamed worldwide on television, carry many messages in Mandarin, undecipherable to most viewers, and unfamiliar Chinese logos leavening a diet of German sportswear and American soft drinks.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!