Telemundo Has a Big Goal: Win the World Cup

MIAMI — Nearly seven years before this year’s World Cup began, Eli Velazquez, a sports television executive for Telemundo, was awakened by an early morning phone call from his boss six time zones away. It was earth-shattering news.

For the first time, Velazquez’s longtime employer, Telemundo, one of the main Spanish-language broadcast networks in the United States, had wrested away World Cup broadcast rights from Univision, its archrival. For the hefty sum of $600 million, the 2018 and 2022 World Cups were theirs. Still in bed, Velazquez, who had helped prepare Telemundo’s sales pitch, struggled to absorb the welcome, but overwhelming, news.