Soccer Football - Premier League - Liverpool vs Brighton & Hove Albion - Anfield, Liverpool, Britain - May 13, 2018 Liverpool's Mohamed Salah celebrates with the Golden Boot after the match Action Images via Reuters/Carl Recine
CAIRO (Reuters) - Egyptian soccer star Mohammed Salah set a scoring record this season that helped Liverpool clinch fourth place in the Premier League. Now pictures of his bearded face are boosting sales ahead of the Muslim holy month of Ramadan.
Manufacturers have plastered his image on traditional Ramadan products ranging from pillows to lanterns "famous" and paper cut-outs as they try to cash in on his success to offset economic hardships caused by the government's financial reforms.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
