FILE PHOTO: A Chinese shopper watches a replay of Euro 2008 match between Russia and Sweden at a supermarket in Beijing June 19, 2008. REUTERS/Claro Cortes IV/File Photo
BEIJING/SHANGHAI (Reuters) - In the high-stakes race to control soccer TV rights in China, with a potential market of hundreds of millions of fans, an electronics retailer is betting up to $2 billion that could give it a near monopoly on broadcasting the sport at home.
Suning Commerce Group, a retail conglomerate with annual revenue of around $22 billion, owns Italian soccer club Inter Milan, and is fast securing the rights to air matches from Europe's top leagues in China.
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