Ajax remain selling club despite final windfall

Football Soccer - Olympique Lyonnais v Ajax Amsterdam - UEFA Europa League Semi Final Second Leg - Parc Olympique Lyonnais, Decines-Charpieu, France - 11/5/17 Ajax players celebrate after the match Reuters / Robert Pratta Livepic

AMSTERDAM (Reuters) - Ajax Amsterdam can expect a big windfall from its Europa League final against Manchester United on Wednesday but any thought it could prove the start of a dynasty to rival their all-conquering team of the 1970s will be quashed by contemporary reality.

Success in reaching a first European club competition final in 21 years has revitalised the Ajax brand.