A board with Adidas store logo is seen on a shopping center at the outlet village Belaya Dacha outside Moscow, Russia, April 23, 2016. REUTERS/Grigory Dukor/Files
FRANKFURT (Reuters) - Adidas will pay 50 million euros (39 million pounds) a year to extend its sponsorship deal with the German football association (DFB), twice as much as it has paid so far, German paper Frankfurter Allgemeine Zeitung (FAZ) reported.
Adidas currently pays around 25 million euros a year to supply the world champions but faced competition from U.S. rival Nike for the contract. Sport Bild reported last week that the renewed contract could cost Adidas 65-70 million euros a year.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
