The Nike football boots of goalkeeper Jens Lehmann are pictured surrounded by his team mates' Adidas shoes during a German national soccer team training session in Stuttgart, Germany, August 31, 2006. REUTERS/Alex Grimm
PARIS (Reuters) - Adidas expects sales of football boots, shirts and balls to rise 14 percent to a new record of 2.5 billion euros (£2 billion) in 2016, helped by reclaiming leadership of top European markets for football footwear from arch rival Nike.
Germany's Adidas has long been the world's top football brand, but it was overtaken in the market for boots in 2014, prompting Adidas to launch popular new ranges and to focus its marketing spending on more top teams and players.
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