An official soccer ball of the DFL German Bundesliga is pictured before the first division soccer match between Borussia Dortmund and Bayern Munich at the Signal Iduna Park in Dortmund, Germany, aMarch 5, 2016. REUTERS/Wolfgang Rattay
FRANKFURT (Reuters) - Germany's football league will announce on Thursday who has won the television rights to Bundesliga football for the next four seasons, after an auction it hoped would double its revenues to as much as 4 billion euros ($4.56 billion).
The rules were set this time to ensure that Rupert Murdoch's Sky could not repeat its acquisition of all the live media rights for the top Bundesliga league, in a move likely to have generated interest from more parties, boosting proceeds.
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