Manchester United seeks to build brand in Asia with Gulf Oil tie-up


Football Soccer - Manchester United v Watford - Barclays Premier League - Old Trafford - 2/3/16 General View outside Old Trafford Action Images via Reuters / Jason Cairnduff Livepic

MANCHESTER, England (Reuters) - Manchester United said on Monday it had cut a three-year partnership deal with Gulf Oil International, showing the club's appeal as a global brand bears no sign of waning despite a relatively poor season.

The club, is struggling on the pitch and in danger of missing out on the lucrative Champions League for the second time in three seasons, said the deal would help increase the club's brand in Asia, where it says it has 325 million followers.

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