Manchester United moves a step closer to new digital strategy


  • Football
  • Wednesday, 02 Sep 2015

Manchester United fans wave flags before the English Premier League soccer match against Swansea City at Old Trafford stadium in Manchester, northern England May 12, 2013. REUTERS/Phil Noble

LONDON (Reuters) - English Premier League club Manchester United said on Wednesday it had signed a partnership deal with Indian IT firm HCL Technologies to improve its website and app as it gears up to launch a new digital media strategy.

The 20-time league winners have struggled on the field since manager Alex Ferguson retired in 2013 but off it have continued to sign a string of lucrative commercial agreements under the ownership of the American Glazer family.

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