Barcelona's Lionel Messi reacts while hanging from the net after missing a goal against Eibar during their Spanish first division (also known as La Liga) soccer match at Camp Nou stadium in Barcelona October 18, 2014. REUTERS/Albert Gea
MADRID (Reuters) - When La Liga kicks off on Friday, some of Spain's more modest clubs will have even greater incentive to fight for their top-flight status thanks to a new framework for the collective and more lucrative sale of television rights.
Unlike in other major European leagues, La Liga teams had been negotiating individual deals with broadcasters, a system that allowed heavyweights Real Madrid and Barcelona to hoover up roughly half the available TV cash between them.
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