A digital billboard advertising the Women's World Cup is seen at Times Square in New York, United States, June 11, 2015. REUTERS/Shannon Stapleton
(Reuters) - If American football star Alex Morgan notches up a goal or two in Friday's U.S.-Sweden match at the Women's World Cup, she will not only score for Team USA, but also for the Fox network that took a big gamble on the event.
Fox Sports will air all 52 matches of the tournament from Canada, 16 of them on the Fox broadcast network, and a good performance for the strong American women's team should enhance ratings.
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