Premier League promote local perks of lucrative tours


Football - Chelsea v Liverpool - Barclays Premier League - Stamford Bridge - 10/5/15 Chelsea's John Terry Reuters / Eddie Keogh Livepic EDITORIAL USE ONLY.

SINGAPORE (Reuters) - With the English Premier League medals decided, the sport's marketing mammoth is looking east to mine the riches of Asia once again, promising value in return for a glimpse of its stars amid a small but growing resistant voice.

Champions Chelsea, Liverpool and Tottenham Hotspur are due to play friendlies in the region, including games in Australia, Thailand and Malaysia, while the league's official Asian Trophy, featuring Arsenal, Stoke City and Everton, will he staged in Singapore in July.

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