Real Madrid's Gareth Bale (L) heads the ball next to Sevilla's Aleix Vidal (2nd L) during their Spanish first division soccer match at Ramon Sanchez Pizjuan stadium in Seville, southern Spain, May 2, 2015. REUTERS/Marcelo del Pozo
DEAD SEA, Jordan (Reuters) - Real Madrid and Barcelona will have to work harder to maintain their dominance following new Spanish rules affecting TV rights, the Spanish League's marketing expert said on Monday.
Mario Bayarri, the vice-president of Mediapro, the media marketing company that works in partnership with La Liga clubs told delegates at the Soccerex Asian Forum that clubs will now have to think differently following the change.
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