BERLIN (Reuters) - A deal by Puma to outfit the Red Bull Formula One team underlines a bid by the German firm to rebuild its reputation for sports performance gear by ramping up marketing spending in focus areas, its chief executive said in an interview.
Puma, which previously sponsored Red Bull in 2007-2010 and already has deals with Mercedes and Ferrari, announced on Tuesday a long-term partnership from 2016 to provide the Formula One team with racewear, footwear and teamwear as well as licensed replica, fanwear and lifestyle products.
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