MILAN (Reuters) - Italy's football league has awarded international TV rights for top-flight Serie A games for 557 million euros (441 million pounds) for the next three seasons, almost 60 percent more than the previous auction, two sources close to the matter told Reuters on Monday.
MP & Silva, the sports rights company which has been managing and distributing Serie A rights outside Italy since 2004, won the bidding for the coming period running to 2018, beating rivals IMG and B4Capital, the sources said.
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