LONDON (Reuters) - A wretched season and exile from European soccer's top club competition have done nothing to dim Manchester United's commercial appeal, with the team set to sign a sportswear deal with Adidas worth twice what rivals have been earning.
That partnership and a shirt sponsorship with car brand Chevrolet, which also set a new benchmark for the sport, will help to underwrite the rebuilding of the team under new manager Louis van Gaal.
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