Adidas soccer shoes
BERLIN (Reuters) - With Adidas sponsoring both teams in Sunday's World Cup final, the German sportswear brand has declared victory over U.S. rival Nike in the latest round of its battle to remain the biggest global football brand.
The two companies dominate a football kit industry worth more than $5 billion (2.92 billion pounds) a year, sharing more than 80 percent of the market for many products, but Nike has been threatening Adidas' leadership, including in its home territory of western Europe.
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