Manchester United's Wayne Rooney celebrates after scoring a second goal against Norwich during their English Premier League soccer match at Old Trafford in Manchester, northern England April 26, 2014. REUTERS/Nigel Roddis
LONDON (Reuters) - U.S. sportswear company Nike Inc will not renew its long-running kit supply deal with former English football champions Manchester United after pulling out of a bidding war with a rival.
United are reported to be close to finalising a 10-year agreement with German sportswear company Adidas AG that could be worth 60 million pounds a season, a record for a club deal.
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