HERZOGENAURACH Germany (Reuters) - German sportswear firm Adidas expects to meet its target for 2 billion euros (1.60 billion pounds) of soccer sales this year as the World Cup fires demand for its shirts, boots and balls, it said on Tuesday.
"I can confirm that we will reach the 2 billion euros for the first time in the history of our company," Adidas Chief Executive Herbert Hainer told a news conference. Adidas, which has long dominated the market for soccer gear, is facing a challenge from Nike, the world's biggest sportswear company that has only been a serious player in soccer for the last 20 years.
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