LONDON (Reuters) - British broadcaster ITV said that a stronger line up of programmes, including the start of the soccer World Cup finals in June, would help it to claw back lost viewers and boost net advertising revenue by 12-13 percent in the second quarter.
The company, home to popular serial drama Coronation Street and Simon Cowell's Britain's Got Talent, said its channels had not attracted the audiences it wanted in the first four months of the year, with its share of viewers falling to 21.6 percent from 23.4 percent a year ago.
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