LONDON/BERLIN (Reuters) - With the soccer World Cup only three months away, Adidas and Nike are squaring up for a marketing battle to match the fierce on-field rivalry of nations like Brazil and Argentina.
The sportswear giants dominate a soccer kit industry worth more than $5 billion (£3 billion) annually. They vie for the title of market leader in the supply of hi-tech boots and jerseys to fans inspired by Argentine Lionel Messi, who wears Adidas, or new Brazilian idol Neymar, who is in the Nike camp.
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