Adidas sees hit from emerging market currency swings


  • Football
  • Wednesday, 05 Mar 2014

HERZOGENAURACH, Germany (Reuters) - German sportswear company Adidas on Wednesday warned that weakening emerging market currencies, notably the Russian rouble, would hurt 2014 results and pose a risk to its 2015 targets even as sales are helped by the soccer World Cup.

The world's second biggest sportswear firm, which has been losing ground to market leader Nike, makes about half of its sales in fast-growing emerging markets, where currencies have been sliding in recent months.

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