Chelsea's Andre Schurrle (2nd R) celebrates after scoring against Stoke City during their English Premier League soccer match at the Britannia Stadium in Stoke-on-Trent, central England, December 7, 2013. REUTERS/Andrew Winning
LONDON (Reuters) - Sports Direct will not be selling replica kits of Premier League soccer side Chelsea next season, after their maker Adidas decided Britain's biggest sporting goods retailer did not fit in with its new distribution strategy.
Adidas, which in June signed a 10-year shirt deal worth a reported 300 million pounds ($491 million) with the west-London based side, said on Thursday it regularly reviewed where its products are distributed based on criteria such as in-store environment and customer service.
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