LONDON (Reuters) - With the Winter Olympics in Sochi little more than 100 days away, sponsors face the challenge of getting their message across without falling foul of any consumer backlash against Russia's human rights record.
International concern over Russia's anti-gay propaganda law has prompted fears that the public might turn against brands such as Coca-Cola, McDonald's and Samsung that help to fund the Olympics in exchange for global marketing rights to use its name and five-ringed symbol.
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