LONDON (Reuters) - Chequered flags have always been the driving force for McLaren but the iconic British motorsport brand will be focussing its considerable power on chasing yellow jerseys next year too.
"As a brand we don't pick fights very often but when we do we pick them with the intention to win," John Allert, McLaren's Chief Marketing Officer, said at the glitzy launch of the Bahrain-McLaren UCI WorldTour team on Monday.
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