Disney sets India cricket viewership record for TV, streaming during world cup

FILE PHOTO: Cricket - ICC Cricket World Cup 2023 - Final - India v Australia - Narendra Modi Stadium, Ahmedabad, India - November 19, 2023 India's Jasprit Bumrah celebrates after taking the wicket of Australia's Steve Smith REUTERS/Andrew Boyers/File Photo

BENGALURU (Reuters) -Walt Disney said on Thursday its TV channels in India and digital streaming platform both set new viewership records in the recently concluded men's cricket World Cup.

A record 518 million viewers from India watched matches during the 48-day event on TV, while Disney's streaming app recorded a peak concurrent viewership of 59 million during the finals.