FILE PHOTO: A man works to make a cricket bat at the world's largest cricket gear manufacturer Sanspareils Greenlands' (SG) factory as the Cricket World Cup 2023 commences in India, at Meerut, India October 4, 2023. REUTERS/Sunil Kataria/File Photo
MEERUT, India (Reuters) - Cricket equipment manufacturer Sanspareils Greenlands, commonly known as SG, has ramped up production anticipating a demand boom during the World Cup in India that began on Thursday, the company's sales and marketing director said.
Defending champions England and New Zealand play the opening match of the 50-over World Cup in the western Indian city of Ahmedabad at the world's largest cricket stadium, named after India's Prime Minister Narendra Modi.
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