FILE PHOTO: Bollywood actor Shah Rukh Khan displays the Indian Premier League (IPL) cricket trophy during a news conference at his residence in Mumbai May 30, 2012. REUTERS/Vivek Prakash
NEW DELHI (Reuters) - The robust appeal of the Indian Premier League (IPL) was once again highlighted this year after the world's richest Twenty20 league escaped the economic aftermath of the COVID-19 pandemic with only a few minor scratches.
The Indian cricket board's (BCCI) league, which has an estimated brand value of $6.8 billion (5.1 billion pounds), drew record television and digital viewership and at least one of its franchises even grew its revenue despite the league being first postponed and then shifted to the United Arab Emirates following the coronavirus surge in India.
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