Give test cricket the same pink-ball marketing buzz: Kohli


  • Cricket
  • Monday, 25 Nov 2019

FILE PHOTO: Cricket - ICC Cricket World Cup Semi Final - India Press Conference - Old Trafford, Manchester, Britain - July 8, 2019 India's Virat Kohli during the press conference Action Images via Reuters/Jason Cairnduff

KOLKATA, India (Reuters) - India's maiden pink-ball match lasted a little over two days but the buzz surrounding the event proved that proper marketing is essential for the future of test cricket, said captain Virat Kohli.

India's board has often been accused of neglecting the longest format of the game, which has been losing fans to limited overs cricket around the world, but there was no doubt about the BCCI's commitment to the day-night test against Bangladesh in the eastern Indian city of Kolkata.

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