MOBILE network operator XOX Bhd has signed a contract with Macpie Bhd, an events organisation and digital media management company, to originate, organise and execute the first-in-Malaysia mobile e-sports league.
E-sports has become the primary focus in a captive audience worldwide and its growth in user participation, media recognition and revenue growth.
The contract will see Macpie assisting XOX in setting up a “XOX Unity Player Unknown BattleGround League.”
Player Unknown BattleGround (PUBG) is one of the world’s most widely played mobile game.
The game is critically acclaimed, having won the Best Multiplayer Game at The Game Awards in 2017 while its free-to-play mobile version for Android and iOS was nominated for Best Mobile Game at The 2018 Game Awards.
XOX is looking to broaden its scope of digital content by organising and hosting this league.
This will be the company’s first step in creating an entire sub-ecosystem of revenue generation by leveraging its existing mobile network, digital media, e-wallet and marketplace infrastructure.
“As a tech-driven company, we acknowledge the solid growth of e-sports in recent years due to overwhelming participation from gamers all over the globe, ” said XOX Mobile chief executive officer Ng Kok Heng.
“We want to be the go-to platform, where gamers will come together and show their talents as well as experience the best digital advancement we offer.
“Through our ecosystem, consumers will also be exposed to exclusive brand collaboration with prominent brands, able to buy and sell products through our extraordinary marketplace, ” he added.
Macpie Bhd, as a fulfilment agency for XOX, will look to make e-sports and digital events the cornerstone of its business to offset the loss of its traditional concerts and event management business in the wake of the Covid-19 pandemic.
“Society has begun to adopt more digital entertainment platforms, and e-sports events are a unique way to build content and develop digital presence, ” said Macpie executive director Koo Kien Keat.
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