PUMA Golf has introduced its new XCollection, a head-to-toe assortment of apparel, accessories and footwear.
In essence, it is a coming together of sophisticated styling with the high performance and comfort that has become synonymous with the Puma brand and its lead ambassador and PGA Tour winner Rickie Fowler.
Known for his on-course style, Fowler debuted the collection at this week’s 148th British Open Championship at Royal Portrush Golf Club in Northern Island.
Inspired in part by the celebration of Fowler’s 10-year partnership with Puma, the XCollection highlights the maturing and elevation of his style over the past decade.
The XCollection fuses progressive design with classic style, deriving inspiration from traditional fabrics and patterns of the British Isles, incorporating houndstooth detailing and a navy, green and white color palette that pays homage to the region where golf was born.
The XCollection blends luxury menswear with style elements from Puma long history, while still delivering modern day performance benefits.
“There are very few golfer and apparel company relationships that have yielded greater impact on the way golfers dress than that of Puma and Rickie Fowler,” said Puma Golf head of product creation Grant Knudson.
“From hi-tops and joggers to flat brim caps and untucked shirts, together Rickie and Puma are setting trends and continuing to make an indelible mark on golf fashion.
“Rickie’s style has evolved over the years, starting various fashionable trends in on-course wear by blending influences from streetwear and modern fashion.
“Today, his style reflects both a maturation in his game and personal confidence, and the XCollection was designed to reflect that transition in an elegant way.”
The XCollection is available at pumagolf.com and selected retailers.