TECHNOGYM, official supplier of fitness equipment for the last seven Olympic Games, has opened its flagship showroom in Malaysia.
The over 300sq m space in Bangsar, Kuala Lumpur, is the largest Technogym showroom in South-East Asia.
It will serve as a hub dedicated to promoting wellness in the country.
Its founder and chief executive officer Nerio Alessandri said the launch marked the start of their plans.
“As part of Technogym’s global mission to promote wellness, we are excited to be strengthening our presence in Malaysia. Our new state-of-the-art showroom will continue to bring high quality, technologically-advanced equipment and digital solutions to the local community.
“Given the country’s emphasis on fitness and wellness in recent years, this is an opportune time for us to present an interactive space that not only provides solutions, but also shares and educates the public about our wellness philosophies,” said Alessandri, a pioneer of the wellness concept in the 1990s.
The wellness concept today is gaining strong traction around the world, especially with urbanites who actively seek ways to manage the stresses of modern life.
The idea of leading a wellness lifestyle can be done by improving the quality of living with regular physical exercise, a healthy diet and a positive mental attitude.
Balancing between body, mind and spirit, it is an Italian concept found in the Latin saying mens sana in corpore sano (a healthy mind in a healthy body).
Raja Muda of Selangor Tengku Amir Shah Sultan Sharafuddin Idris Shah, who launched the showroom, said the idea of wellness means more than just being free from illness.
“It is an ongoing process of making informed choices and taking positive actions to lead a healthy and fulfilling life.
“Physical activity has long been documented to reduce the prevalence of non-communicable diseases which takes an economic toll on the country.
“As we become a more progressive society, Malaysians need to take greater responsibility and continuously invest in improving their health and wellbeing,” said Tengku Amir who is actively involved in sports and has a vision to transform Malaysia into a wellness-focused society.
Technogym Malaysia’s new showroom will showcase the wellness lifestyle in all its aspects under one roof.
Visitors can experience a wide selection of innovative exercise equipment, as well as access Technogym’s bespoke consultancy services for personalised training programmes and gym interior design.
Industry operators will be able to discover Technogym products and solutions for different market segments, which include fitness clubs and sports centres, hospitality, health, rehabilitation and real estate.
The showroom will also host educational seminars covering a variety of topics related to wellness, including the advancement of digital technology within the Technogym Ecosystem.
Technogym Malaysia country manager Lester Francis said the wellness lifestyle had always been the forefront of Technogym’s brand and business.
“This flagship showroom will not only provide a structured platform for the Technogym brand and the wellness lifestyle to grow strategically in Malaysia, it will also make our cutting-edge products and integrated solutions more accessible to Malaysians across the country,” he said.
“We believe that wellness is the key to better living and with this showroom, we want to inspire more Malaysians to ‘move for a better world’,” he added.
Over the years, Technogym has supplied its state-of-the-art training equipment to several international sports teams, athletes and organisations worldwide.
They include Juventus football club, Inter FC, Milan FC and Paris Saint-Germain; Formula One teams Ferrari and McLaren; Luna Rossa in sailing and the Professional Golfers Association of America.
It is estimated that 40 million people in over 100 countries regularly exercise with Technogym’s products, digital solutions and training programmes in some 80,000 wellness centres and 300,000 private homes.
Locally, the brand is the reference fitness and wellness brand for boutique gym Babel and the Football Association of Malaysia.
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