New kind of ‘boost’ for runners


  • Community Sports
  • Monday, 25 Mar 2019

Azwan (left) leading the participants to a warm-up session before the race.

PARTICIPANTS of the Adidas Recode Running Festival in Kuala Lumpur had a different running experience from chasing points to solving quizzes and trivia questions.

About 200 runners came together for the local edition of the festival, hosted by Adidas Malaysia, to celebrate the launch of the adidas Ultraboost 19 running shoes.

After a warm-up session led by Adidas Runners Kuala Lumpur captain Azwan Bunjing, the participants were flagged off in groups from Slate at The Row in Jalan Doraisamy.

Guided by the District Race mobile application, participants needed to earn as many points, badges and rewards within one hour while running and exploring the different spots.

Runners completing a graffiti wall dedicated to the new adidas Ultraboost 19.
Runners completing a graffiti wall dedicated to the new adidas Ultraboost 19.

Runners had to navigate their route by using the mobile app in order to get to the checkpoints and participate in the challenges.

The race took runners through Jalan Ampang, Jalan Parlimen, Jalan Sultan Ismail, Jalan Tuanku Abdul Rahman, Jalan Munshi Abdullah as well as popular landmarks such as Masjid Jamek, Sogo shopping mall, Kuala Lumpur City Hall, Bukit Nanas, KL Tower and the Kuala Lumpur City Theatre on Jalan Raja.

Most of the checkpoints rewarded runners with a minimum of 100 points each, while those with trivia questions and puzzles offered more.

Participants of the adidas Recode Running Festival made their way around the city solving puzzles and collecting miles along the way.
Participants of the adidas Recode Running Festival made their way around the city solving puzzles and collecting miles along the way.

After an hour out on the roads, runners made their way back to Jalan Doraisamy where they gathered for a light stretching session.

“Producing a good pair of running shoes can be as difficult as constructing a car to race,” said adidas product specialist Alwin Chew, who gave a presentation of the new series to the runners.

Chew said the German brand decided to focus on several key points which were important to runners when they head out to buy a new pair of shoes.

Yikhoong (right) presenting Asyraf the top spot at the adidas Recode Running Festival.
Yikhoong (right) presenting Asyraf the top spot at the adidas Recode Running Festival.

“We know responsive cushioning is important but weight of the shoe is also a concern,” he said, adding that a UK 5.5 sized shoe weighs only about 276g.

The new edition shoe also saw a few upgrades from an updated 3D heel frame, optimised Boost midsole, remolded stretchweb design, a 360 primeknit wrapping the foot and a tuned torsion spring for better support and landing.

While waiting for the results to be announced , participants also took the opportunity to try out the new adidas Ultraboost 19 shoes.

Runners trying out the adidas Ultraboost 19 during the event.
Runners trying out the adidas Ultraboost 19 during the event.

Before calling it a day, Adidas Malaysia marketing head Cheng Yikhoong presented Asyraf Jalaludin, who scored a total of 6,200 points, with adidas vouchers for his win.

Amier Bard came in second while Nathaniel Rajah took the third spot.

The Recode Running Festival was also held in Indonesia, Thailand, Vietnam, Singapore and the Philippines.

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