DIRIGO Events and Standard Chartered Malaysia have signed a four-year extension for the Standard Chartered KL Marathon (SCKLM) through year 2022.
The 2019 edition of the highly anticipated event will take place on Sept 28 and 29, and is expected to draw over 38,000 participants.
Standard Chartered has been the title sponsor of the event since 2009 and celebrated the 10th Anniversary of the bank’s involvement at this year’s event in April.
The SCKLM this year saw its biggest participation yet with 38,000 participants competing in 10km, Half and Full Marathon distances, with a 5km Fun Run and 1km and 3km Kids categories.
“We are extremely pleased to be extending our association with this wonderful sporting event and delighted that we will be able to continue inspiring Malaysians to lead healthy, productive lives,” said Standard Chartered Malaysia managing director and chief executive officer Abrar A. Anwar.
“Over the last 10 years, SCKLM has grown to become the premier running event in Malaysia, bringing together participants from every state within the country and from over 70 countries.
This is largely due to Dirigo’s excellent organisation of the event and we are happy to resume this successful partnership to take this event to greater heights,” added Abrar.
The 2019 edition of SCKLM will also see the inclusion of new, as well as returning sponsors.
Seiko resumes its long-standing sponsorship while 100 Plus returns as beverage sponsor for the next four years.
“We are really happy to have secured our title and major sponsors for the 2019 edition of SCKLM well ahead of the event, which gives us ample time to plan and maximise the sponsorship agenda of our partners,” said SCKLM project director and Dirigo Events director Rainer Biemans.
“As we persevere in creating a platform for running while bringing together communities to effect positive social change, it is heartening to note Standard Chartered’s steadfast support and confidence in the event and we are extremely grateful for their continued involvement,” he said.
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