SHELL Malaysia elevated this year’s Malaysia Motorcycle Grand Prix (MotoGP) experience by introducing a sensory feast at the Shell Hillstand, in celebration of its title sponsorship for 2018.
This year’s Shell MotoGP welcomed over 103,000 fans who witnessed the world-class motorsports event.
The exclusive Shell Hillstand was a vantage point for the adrenaline-packed action at Turn 13 and 14 of the race at the Sepang International Circuit (SIC), with a live feed broadcast of the race on two large LED screens.
Fans had a clear view of the track which immersed them into the action further.
Visitors at the Shell Hillstand were welcomed with a display of Ducati bikes at the entrance and had access to a wide selection of food and beverages, available from the food trucks at the venue, Shell’s very own deli2go, Costa Coffee, and TeaLive.
In addition, the Hillstand included a variety of fun games and activities such as the MotoGP PS4 Challenge that offered fans a virtual racing experience and a football challenge called Super Sepak.
A Shell Reflex Challenge activity tested participants’ reflexes and their foot-eye coordination respectively. The venue also showcased the Ducati Panigale Dyno that provided an opportunity for eligible riders to experience the powerful machine at a standstill.
At the Welcome Centre, guests were welcomed with bike simulators, educational panels and a 360° video projection on a giant motorbike helmet made from 100% recycled paper.
Additionally, bikers had the opportunity to purchase the Shell Biker Value Pack during the race weekend which made them eligible to win a motorcycle on a weekly basis until Nov 30.
For the first time in the history of Malaysia MotoGP, Shell unveiled its mobile fuel dispenser, which enabled visitors to fuel up with Shell V-Power Racing right outside the race tracks.
To complete the bikes’ engine performance and protection care, a Shell Advance Ride Thru service was available at the carpark; complimentary with every purchase of Shell Advance lubricant during the race weekend.“Shell is committed to motorsports development in Malaysia, as evidenced by our title sponsorship for the Shell Malaysia Motorcycle Grand Prix. This year, our Shell Hillstand was designed to offer motorsports enthusiasts a unique experience with activities that excited their five senses.
Our success here encourages us to continuously innovate our products, with the hope of elevating the race experience,” said Shell Malaysia country chairman Datuk Iain Lo.
“Our technical partnership with Ducati has been invaluable for the continued development of our Shell V-Power fuels and Shell Advance Ultra oils in the most testing environment. The on-going evolution on track has led us to innovate our products as we have a better understanding on what will deliver improved power, performance and protection for our customers’ engines, on and off track.”
“When your bike is in top-notch condition, the degree of control it provides will assure you an enjoyable ride at all times,” he said.
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