DESPITE the recent hot and dry weather, Malaysians had a blast at Coway Run 2018 which sported a bigger and cooler theme this year, “Beat the Heat”.
The run, in its second edition, saw an increase of 30% in participation as local and international participants ran through checkpoints fitted with cooling wind tunnels, water sprinklers and mist caves designed to keep runners comfortable and hydrated, incorporating exciting elements to counter the Malaysian heat and humidity.
“The Malaysian weather has often been a deterrent for many to adopt a healthier lifestyle as fatigue and dehydration are accelerated. We should never let that stop us.
“We were excited to provide a different and interesting event this year to inspire and encourage people to maintain a healthy lifestyle with the introduction of a unique and cooling race track,” said Coway (M) Sdn Bhd managing director Kyle Choi Ki Ryong.
The run included a casual 5km Fun Run for those aged 16 and above who preferred a more laidback time with family and friends.
Those looking for a challenge participated in the 10km for both men and women in the following categories: Open (for ages 16 and above), International (for ages 16 and above), and Veteran (for ages 40 and above).
Apart from fun and games, the water and air care specialist donated a portion of RM10 of every participant’s registration fee.
The funds were channelled to the Happy Water Project – Coway’s annual CSR programme to support at least 1,000 orang asli families in Malaysia with access to clean drinking water.
Choi said they hope to provide rainwater supply devices to rural areas to ensure the indigenous community have access to clean and safe drinking water.
“Through Coway Run 2018, we aim to increase an awareness among Malaysians about the struggles the indigenous communities go through in gaining access to clean drinking water.
“It is a stark reminder that access to clean and pure drinking water should never be taken for granted,” he said.
“The feedback received this year has certainly been overwhelming and encouraging.
“It was good to have thousands gathering to have fun while opting for a healthier lifestyle and running a good cause,” added Choi.
Children aged five and above were given the opportunity to run through an obstacle course of their own: a splash-filled inspired playground which added to the vibrant and fun atmosphere.
Coway also brought a taste of Korea to the grounds as visitors revelled in the unique Korean Village, indulging in delicious food served by food trucks while being serenaded by live bands as well as taking photos with the props fitted around the village.
For details, visit www.cowayrun.com.my
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