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Reaching out to futsal buffs through e-wallet system


Players in action at Sports Planet Subang Grand during the tournament.

Players in action at Sports Planet Subang Grand during the tournament.

MOBILE wallet, Boost, has partnered with futsal venue Sports Planet, to provide a convenient solution for cashless payment.

“We approached the partnership with Sports Planet, keeping two objectives in mind – how we can further facilitate the behaviour change to a digital lifestyle among futsal players, and solve the conundrum of insufficient funds at hand.

“Introducing our mobile wallet to the local sport scene creates a synergy between the universes of e-payments and sport,” said Boost chief executive officer Christopher Tiffin at the event held at Sports Planet Subang Grand in Subang Jaya.

In conjunction with the recently concluded World Cup and to celebrate Malaysians’ love for futsal, Boost together with Sports Planet, organised the Boost Futsal Cup for youths.

The Boost Futsal Cup winners with Boost and Sports Planet representatives.
The Boost Futsal Cup winners with Boost and Sports Planet representatives.

The Boost Futsal Cup also served as an initiative to encourage practising the e-wallet way of life.

“Sometimes patrons don’t have sufficient cash to pay for court rental, and splitting the payment can be a nuisance.

“We figured out that embracing a digital approach and leveraging on our already tech-savvy patrons was the way to go.

“Our partnership with Boost is an excellent platform to introduce an easy digital payment solution to our patrons.

“We received positive feedback from the Futsal Cup participants on the convenience of paying using Boost,” said Sports Planet executive director Wong Horr Wai.

All Boost Futsal Cup transactions such as the registration fee and cash prizes were done via the Boost wallet.

Central Region , boost , futsal

   

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