Integrating sports and entertainment pays off


Puchong United BC were crowned the SS Purple League 2017/18 champions after defeating Kepong BC in the SSPL 2017/18 final at the Arena of Stars, Resorts World Genting.

After two months of breathtaking, exciting and badminton of the highest quality, the curtain has come down on the fourth edition of SS Purple League (SSPL) which showcased the best of local and international ‘badmintainment’.

In addition to witnessing players of the highest calibre in action, the idea to integrate sports and entertainment into a single package paid off handsomely which gave the SS Purple League a unique identity – ‘badmintainment’ – the first of its kind.

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