PETALING JAYA: The World Bowling (WB) will now be known as the International Bowling Federation (IBF) as the sport undergoes an overhaul to boost its image.
The decision to rename the organisation was made following an extraordinary congress in Lausanne, Switzerland, on Monday.
The rebranding is expected to mark the first of many changes by their chief executive officer Andrew Oram who came on board in October last year.
Oram felt that the WB have over the years failed to play their role and deliver the recognition the sport deserves.
Part of it was the WB’s failure to get bowling included in the Olympics. Bowling came close to making the Tokyo Games after it made the shortlist of eight sports to be considered.
However, it failed to make the final list losing to skateboarding, surfing, karate, sport climbing and baseball.
Bowling was played at the Olympics during the 1988 Seoul Games as a demonstration sport.
“Ours is not merely a change in name but a change in the way the International Bowling Federation will fulfil their mission and interact with all stakeholders, ” said Oram in an open letter.
“Historically many decisions were made, not at international level but at national level. This was a failing on behalf of the international governing body.
“With the renewed ambition of positioning bowling in the world’s biggest multi-sport games, it is imperative for the international body to have ownership and be accountable across all areas.
“Numerous failed Olympic bids, the most recent, Tokyo 2020 and Paris 2024 but many before, have never brought about the necessary soul searching and deep dive into why the sport was rejected.
“It was never concluded that maybe we were doing this all wrong, only that rejection was the fault of someone else.
“I have heard for the past year from many that the sport would have changed if included in the Olympic Games.
“This is a flawed vision. We must change to reflect the scale of bowling and the true global representation of the sport. Evidence, fact not fiction.
“An Olympic bid should not be a rescue strategy for a sport.
“An Olympic bid should be an enhancement of a vision for success that is shared from proprietors to administrators to athletes and volunteers.”
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