LONDON (Reuters) - British basketball is a "sleeping giant" with potential to become the biggest market outside of the NBA, according to the vice president of an American investment company pumping seven million pounds ($9.22 million) into the sport.
After decades of false dawns, under-investment and untapped potential, Miami-based 777 Partners believe its partnership can finally raise the profile of a sport which in terms of participation is second only to soccer in the UK.
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