PETALING JAYA: When Lee Zii Jia was signed as a brand ambassador for 100Plus in January last year, he does not have a major title under his belt.
But the isotonic sports drink manufacturer kept their faith in him and their investment has reaped dividends when the 23-year-old won the All-England title last month.
To show their appreciation, they have rewarded Zii Jia with 1,000 F&N Holdings Berhad shares worth RM30,300.
This is the second time Zii Jia was honoured by the company as he had also received RM10,000 for winning the gold medal at the 2019 Philippines SEA Games.
“At the signing ceremony in January last year, Zii Jia said the support from 100Plus would inspire him to achieve better results. He kept his promise and is now the All-England winner, ” said 100Plus senior marketing manager Leong Wai Yin yesterday.
“His victory was remarkable as he swept aside the world’s top two, Kento Momota (Japan) and Viktor Axelsen (Denmark), in the semi-final and final respectively.
“This proves Zii Jia is a capable player and has a bright future ahead of him.”
Zii Jia followed in the footsteps of fellow 100Plus brand ambassador, Lee Chong Wei, who was the last Malaysian winner in 2017. Chong Wei won the All-England four times.
The badminton legend was already a world No. 1 and had won the first of his three silver medals at the 2008 Beijing Olympics when he signed for 100Plus in 2009.