Ee Yi-Yew Sin get new lease of life with sponsor

  • Badminton
  • Sunday, 12 Jan 2020

Sign of a bright future: National men’s doubles shuttlers Teo Ee Yi (left) and Ong Yew Sin together with Sunlight Group managing director Soh Siew San. The independent pair put up a strong performance at the ongoing Malaysian Masters by reaching the quarter-finals on Friday.

WITHIN a week, despair has turned into joy for men’s doubles independent shuttlers Teo Ee Yi-Ong Yew Sin as they have found a new sponsor.

The world No. 19 were shockingly dropped from the Badminton Association of Malaysia (BAM) last week despite being the third ranked pair in the country but instead of wallowing in self pity, they put up a strong performance at the ongoing Malaysian Masters by reaching the quarter-finals on Friday.

They lost by the skin of their teeth to South Koreans Lee Yong-dae-Kim Gi-jung but they were Malaysia’s top performers in the men’s doubles as others, including national No. 1 Aaron Chia-Soh Wooi Yik, fell by the wayside in the earlier rounds.

Ee Yi-Yew Sin’s determination won praise and attracted Li-Ning Malaysia to be their immediate sponsor for 2020.

Yesterday, the duo, who will officially leave the national team on Jan 31, signed a two-year sponsorship deal with Sunlight Group (Li-Ning’s sole distributor in South East Asia) and (subsidiary under Sunlight Group).

Former world junior champion Ee Yi was grateful with the new lease of life and welcomed the new challenge as independent players. “We would like to thank Li-Ning and Sportsclick for believing in us.

“It’ll motivate us to do even better in the upcoming tournaments, ” said Ee Yi after the signing ceremony, which was attended by Sunlight Group managing director Soh Siew San, Sunlight Group general manager Simon Soh, Sunlight Group brand manager Teoh Yann Ling and manager Ivan Tham.

“This is a new challenge for Yew Sin and I. We will prepare the best for the challenges ahead of us, ” he added.

They will be taking part in the Indonesian Masters (Jan 14-19) and Thailand Masters (Jan 21-16) next.

With the sponsorship deal yesterday, Ee Yi-Yew Sin will be part of the Li-Ning team alongside 2016 Olympics silver medallists Chan Peng Soon-Goh Liu Ying, 2006 Asian Games men’s doubles champion Tan Boon Heong, SEA Games women’s doubles winner Woon Khe Wei and men’s singles shuttler Iskandar Zulkarnain Zainuddin.

Article type: free
User access status: 3

What do you think of this article?

It is insightful
Not in my interest

100% readers found this article useful

Across The Star Online