BAM seal RM66mil five-year deal with Astro

Let’s have some fun: Some of the women shuttlers posing at an event after the Badminton Association of Malaysia (BAM) signed a deal with Astro Arena yesterday. — P. Nathan / The Star

KUALA LUMPUR: The Badminton Association of Malaysia (BAM) have sealed a lucrative RM66mil five-year deal with Astro Arena as their exclusive broadcast partner.

The tie-up – which comprises cash investment, athlete incentives as well as production, promotion and airtime costs – will see the two parties working together to bring a more comprehensive coverage of the country’s most popular sport.